OVERLOADING IN LOCKDOWN: EFFECTS OF SOCIAL, INFORMATION AND COMMUNICATION OVERLOADS IN COVID-19 DAYS

Many technologies such as Internet, smart tools, social networks have been involved in human life. This increasing prevalence of leaves users facing an overwhelming amount information, messages, sharing, and demand. excess is defined overload. The information constantly flowing users’ networks, support communication requests from others can cause fatigue. Overload behavioral psychological consequences. In this study, a model was used the context SSO (Stress-Strain-Outcome) framework changes caused by social, overloading individual’s attitudes behaviors were examined. research applied survey technique 274 participants’ responds analyzed study that examined experiences network during Covid-19 process. Outliers data are arranged Mahalanobis distance. Before use scales, factor analyses performed their validity measured. According to results, only overload has significant effect on Social overloads do not significantly affect Fatigue, other hand, relationship with discontinuous intentions. Users who experience may intentions towards networks. However, it cannot be said Although high averages overload, does fatigue stay homes, especially quarantine period, continue spend time despite overloads. terms gender, women found feel more overloaded Women communication, addition, higher.